PLR vs. MRR: What’s the Difference and Why You Need Both
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If you’re in the digital product space, you’ve likely come across PLR (Private Label Rights) and MRR (Master Resell Rights). Both offer huge income potential, but they serve different purposes.
In this guide, we’ll break down PLR vs. MRR, their key differences, and why combining both can supercharge your digital product business.
What is PLR (Private Label Rights)?
PLR products allow buyers to modify, rebrand, and resell them as their own. You get full customization rights, meaning you can:
- Change the content.
- Add your branding.
- Sell it as your own product.
- Use it for lead magnets, courses, or paid offers.
Best for: Marketers, coaches, and businesses looking for ready-made content they can customize and sell.
Example PLR Products:
✅ Ebooks and guides
✅ Online courses
✅ Social media content
✅ Workbooks and planners
✅ Templates and graphics
What is MRR (Master Resell Rights)?
MRR products allow you to resell the product as-is, but you cannot modify the content. Some MRR products even let your buyers resell them, making it a powerful income stream.
Best for: Entrepreneurs who want to quickly sell digital products without customization.
Example MRR Products:
✅ Software and apps
✅ Online courses
✅ Digital toolkits
✅ Graphics and design assets
✅ Pre-made business packages
PLR vs. MRR: Key Differences
| Feature | PLR (Private Label Rights) | MRR (Master Resell Rights) |
|---|---|---|
| Can modify? | ✅ Yes | ❌ No |
| Can rebrand? | ✅ Yes | ❌ No |
| Can resell? | ✅ Yes | ✅ Yes |
| Can give resell rights to others? | ❌ Usually not | ✅ Sometimes |
| Best for | Customization & branding | Quick resell & passive income |
Why Combining PLR & MRR is a Game-Changer
Using both PLR and MRR products together gives you the best of both worlds:
🔥 PLR = Full control & customization – Brand it as your own.
🔥 MRR = Instant sales & passive income – Resell immediately without edits.
🔥 More product variety – Sell a mix of both for different audiences.
🔥 Multiple revenue streams – Upsell MRR products with PLR content for a complete offer.
Example Strategy:
- Use PLR content (like ebooks or courses) and rebrand them as your own.
- Offer MRR products as upsells or bonuses (e.g., a toolkit or software).
- Bundle both together for a high-value offer.
Ready to Sell PLR & MRR Products?
If you want done-for-you digital products that you can resell instantly, check out The PLR Pros. We offer high-quality PLR & MRR products that help you scale your business without creating from scratch!